Seller’s Guide

Elyse Arbour, with Rodeo Realty, believes strongly that a properly detailed and executed marketing and sales plan achieves the best results for you. The following series of specific actions describe what she does to evaluate, prepare, market, negotiate and sell your property for the highest price possible in today’s market.

Your Objectives:

• What are your goals?
• What are your expectations?
• What is most important to you?
• What is your home worth in today’s market?
• Discussing the three pricing strategies for getting your home sold.

The Market (Market Dynamics):

• Macro vs. Micro Market
• Month’s Supply Inventory (MSI)
• Days on Market (DOM)
• Price Trends/Ratios
• Timing/Seasonal Considerations

Your Home (In the Market):

• Distinguishing Characteristics
• Assessing Competition
• Buyer Profile
• Marketing Positioning

Planning (Listing Preparations):

• Documentation
• Improvements
• Staging
• Photography/Media

Planning (Marketing Preparations):

• Property Brochures/Flyers/Just Listed Postcards
• Extensive Internet Marketing/Social Media Strategies
• Dedicated Property Website
• Print and Online Advertising
• Direct Mail/Email Marketing
• Rodeo Realty & Elyse Arbour’s Databases
• Broker Networking/Caravan
• Public Open Houses
• International Marketing
• Public Relations

Representation and Marketing (Our Competitive Advantage):

• Creating the Perception of Value
• Introducing the Property to the Market
• Executing the Marketing Plan
• Identifying/Finding prospects
• Showing and Selling the Property
• Monitoring Interest
• Communicating with you
• Responding to Changes in the Market

Negotiations (Where Experience Counts):

• Attracting the Right Offer
• Qualifying the Opportunity
• Quantifying the Variables
• Multiple Offer Procedure
• Protecting your Interests
• Positioning you to Win

Escrow (Executing the Contract):

• Creating a Timeline
• Executing the Contract
• Disclosures
• Inspections
• Contingencies
• Additional Negotiations
• Preparing to Close

Closing (Completing the Transaction):

• Transitioning you from this property
• Final Documentation
• After the Closing

Working Together Again (Elyse Arbour is Always There for You):

• Keeping you Informed
• A resource for the Future
• Understanding your Future Needs